Designing trust into creator collaboration. Kreatorcity brings discovery, clear campaign briefs, and tracked deals together for India’s nano and micro creators and growing D2C brands.
01 / Design context
Kreatorcity connects India’s nano and micro creators with growing D2C brands. The product brief centres on a shared problem: brands need confidence in who they hire, while creators need clear expectations and a reliable record of the work they agree to do. The design brings both sides into one connected journey.
For brands
Evaluate niche, location, engagement, rates, and work before making contact. Keep the brief, creator selection, and campaign progress in the same workspace.
For creators
Present a credible profile, discover relevant briefs, negotiate terms, and know what needs to happen next across active collaborations.
The design response connects three needs: evidence before contact, clarity before commitment, and continuity after a deal is agreed.
Evidence
Surface engagement, verified data, portfolio context, and a readable Trust Score together.
Agreement
Keep deliverables, compensation, timing, and usage rights visible before either side accepts.
Follow-through
Carry agreed terms into draft review, live content, payment confirmation, and mutual feedback.
02 / Visual foundation
The current visual design uses paper-toned backgrounds, crisp dark type, restrained borders, and white cards. Green gives actions and trust information a recognisable emphasis. Expressive campaign covers add character while the underlying layout stays calm enough for comparison and decision-making.
A clear wordmark carried across marketing, discovery, and the two workspaces.
Type system
Plus Jakarta Sans
Headings / confident, geometric, direct
Hanken Grotesk
Interface copy / clear at reading and label sizes
03 / Creator discovery
Discovery puts practical filters beside a consistent set of creator cards. A recognisable information order lets brands move from a broad search to a closer reading of someone’s profile: identity, niche, location, performance signals, Trust Score, and collaboration rates.
Repeated card structure makes identity, niche, location, engagement, and score easy to scan across a creator pool.
The profile expands the summary into a biography, work context, Trust Score detail, and rates before the brand requests a collaboration.
04 / Trust as an experience
Trust Score is a central design signal across discovery and profiles. The detailed panel breaks the overall number into named factors and identifies their data source. On the creator side, improvement prompts turn the score into something actionable rather than leaving it as a judgement without context.
Instagram-derived engagement, reach, and follower ratio sit alongside deal history and profile completeness. Labels and numeric contributions give the summary a readable explanation.
The disconnected experience uses a “New” state and a connection prompt. A creator can see how to unlock richer evidence without an empty or unexplained metric.
Reference weights from the project’s Trust Score model; they describe the design, rather than measured product results.
Brands get a stronger basis for comparison. Creators get a breakdown and practical prompts around reach, engagement, and completed deals.
05 / Campaign design
Campaign setup groups a complex brief into understandable sections: basics, creator criteria, compensation, timeline, negotiation mode, and visibility. The same information then informs matching and travels into the collaboration, reducing the need for each person to reconstruct the campaign from scattered messages.
Deliverables, creator criteria, budget, and timing become named fields instead of being buried inside an opening message.
Direct Track lets a brand approach matched creators. Public Open Briefs let creators send interest. Both routes lead into the same agreement and delivery workflow.
A campaign hub connects the written brief with collaborations, submissions, and a visible pipeline.
Public brief cards expose budget range, content format, creator fit, and a clear way to express interest.
06 / Agreement and delivery
A collaboration begins with clearly stated terms and a conversation. Structured offers sit inside the same timeline as messages, making the negotiation history easier to follow. Once terms are agreed, the experience shifts towards the work: draft review, publication, payment confirmation, and feedback.
01
Brief and initial terms
02
Counter or accept
03
Draft and review
04
Live post and payment
05
Mutual ratings
Context
Deliverables, rights, timelines, and agreed rates stay attached to the collaboration as it moves forward.
Ownership
Progress labels distinguish submission, review, publication, and payment. Each stage names what needs to happen next.
Reciprocity
The product’s blind rating window gives both sides a way to evaluate the collaboration after payment.
07 / Across contexts
The responsive Open Briefs view preserves the information needed to judge an opportunity on a smaller screen. Campaign fit, budget, negotiation mode, and the interest action stay together in each card. A consistent visual language carries the marketplace from a brand’s desktop search to a creator’s everyday browsing.
Mobile / assess a brief and send interest
The same paper canvas, concise metadata, and green action language help maintain recognition across screen sizes.
“Help me trust the person,
understand the terms,
and know what happens next.”
Experience principle
01
Explain the signals that sit behind a creator’s summary rather than relying on a single large number.
02
Treat briefs, selection, agreements, and work tracking as one continuous product experience.
03
Support brand evaluation and creator agency through clear terms, visible actions, and two-way feedback.
Design case study based on the Kreatorcity frontend prototype and project documentation. Screens use demonstration accounts and data. Scope covers visual design, discovery, campaign workflows, collaboration, and responsive behaviour.
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